004: Fix the Summer Slump

Casey
Jun 4
2 min read

This one’s a bit of a brainstorm come to life. You’re getting a peek behind the scenes.

We had a big internal convo this week about ads–specifically, how to craft the right ones for summer. You know, that tricky season when the gym slows down, families travel, and everyone’s looking for something new (but easy).

We kept asking ourselves:

Who is actually looking for NinjaZone in the summer?
And what kind of messaging really gets them in the door?

Here’s what we came up with:

WHO are we talking to?

Parents of kids who just finished a spring sport and want something new.
Families with energetic kids at home and no summer structure.
First-time Ninja families curious about camps but not ready to commit long-term.
Grandparents looking for an easy, high-energy “yes” activity to gift.

WHY summer NinjaZone makes sense:

It’s short and sweet. (Camps, drop-ins, trials.)
No long-term commitments.
High energy, high impact, zero screen time.
Perfect for kids who “bounce off the walls.”

HOW to get their attention (Hormozi-style):

Here’s a few takeaways we pulled from $100M Leads by Alex Hormozi:

Call out WHO the offer is for (specific person or situation)
Call out the problem (boredom, lack of structure, too much screen time)
Make the offer obvious (ex: “Sign up for Ninja - Get a Free Uniform!”)
Add urgency (limited spots, one-week-only, etc.)
Highlight a result (more confidence, energy burned, new skills)

Here’s one ad concept we’re testing:

Ad Copy:

Summer = Ninja Season 😎 And your kiddo? They’re here for it! 👏🏽👏🏽👏🏽

NinjaZone brings the hype and the skills–like coordination, agility, and confidence, AKA everything your kid needs to be a total boss at any sport this Fall. ⚽🏈🏀🎾 NinjaZone trains kids to move with control, react faster, and stay confident under pressure.

✅ Athletic foundation? Check.

✅ Cross-training for any sport? Check.

✅ Energy burned? Double check.

Enroll now for summer classes & get fitted with a FREE NINJA UNIFORM! Fun, fitness, and future MVPs start HERE. 👈🏽🏆

#ninjazone #gymnastics #parkour #tricking #warrior #strengthtraining #coordination #confidence #youthathletics #youthsports #crosstraining #ninjaseason #parenthack #builttomove #summer #burnenergy #win

Want to brainstorm your own ad ideas? Start with these prompts:

Who is this exactly for?
What pain point are you solving?
How can you make the offer feel exciting and low-risk?

📌 Your action step this week (if you want it 🤪)

Start prepping your Ninja summer promos.
- Think camp trials, free uniforms, bring-a-friend weeks, or “Summer Ninja Packs.”

Need help with wording, offers, or visuals? Comment or Reach out! –we’re happy to brainstorm with you. Have an ad that worked really well for your gym? Comment! - we'd love to see it!